Founded in 2005, Villager has grown to become one of the leading Garden and Power tools brands in the Balkans. Our efforts are still directed towards becoming one of the leaders in South-East Europe.
Villager’s official headquarters are in Slovenia (EU). Villager was originally founded in Serbia. Combination of attractive designs, innovation, materials, high standards of quality and social responsibility mixed with precise delivery planning and competitive price are our main achievements, and advantages that distinguish us from the competition.
Our mission – Building best “value for money”, garden and power tools products for widespread use.
Our vision – in the next few years Villager wants to become one of the leaders in Eastern Europe, and the first choice for hobbyists, craftsmen and farmers. Where quality and price are an advantage, that’s where you’ll find us. We aim to make people’s lives easier and richer, by offering quality products that are easily available
100 in total
50 of who are based at head office in Serbia
Products: more than 200 types of products
Sell: More than 1.200.000 machines were sold until the year 2016, not including hand tools and accessories.
2005 - Villager is born
2007 – Villager starts new category Power tools
2010 – Starts selling on EU market
2011 – Villager starts a new line of products - Villager Black Edition
2014 – New company in Slovenia is opened
2015 – Starting OEM manufacturer business
2016 – Villager Store™
2017 – Villager Challenge™
Every product we create is our idea for making home a better place. Villager product is crafted to work time after time, so that our customers can care for their gardens in the best possible way.
Three product groups:
Private label strategy
Research and development represents a key competitive advantage that has made Villager one of the leading brands of garden and power tools in Europe. We are continually committed to development and innovation, and we invest in research and development on a large scale. We implement the most efficient strategy for new product development (testing and designing products – manufacturing prototypes – quality control and testing prototypes pilot production- final quality control and testing), all of which has enabled us to achieve flexible constructions and development of parts.
Design and construction
Market demand analysis has allowed us to have greater insight into types and characteristics of products our customers require, and our design team has been trying to meet those demands accordingly. We use the most modern constructing software in the process of construction. It enables us to parametrically make changes on the product or its parts and to follow the effect of those changes live. Besides the constructing with the most modern software tools, we measure and analyze tension forces in parts and frames so as to remove all possible flaws and offer only products of top quality to the market.
Production and quality control
We have reached a high level of production quality which is healthy and environmentally conscious. We analyze machine parts and frames in detail and in such a way we ensure the quality of products and minimize or timely remove all the potential flaws. We produce machines and tools that meet all the applicable rules, regulations and standards, by applying strict quality control. More than a million satisfied customers are a sound proof that design and production of our products guarantee absolute reliability and longevity.
Villager products are designed, tested and chosen to meet European EC directives and standards. Our products are characterized by high quality, modern design, reliability, innovation, safety and affordability. Villager product range involves carefully chosen household and garden tools, tested in real conditions, which satisfy the highest reliability standards. We also offer adequate additional equipment for their safe use. A complete experience of the Villager brand involves post-purchase services: spare parts, technical support and servicing. We at Villager company take care of our customers and their global, regional or local requirements. Wherever you are, there is a Villager office nearby that can offer specialized consulting.
Our original spare parts are developed simultaneously with Villager machines, which means that they meet the same criteria and that they are tested in the same way as the parts used in production. In this way, tolerance and marginal performance of characteristics which should be met are ensured, as well as the compatibility of the machine and spare parts. Spare parts are also available after the production of a machine has been discontinued, so you can easily use the machine for many more years. The efficient global network with strong logistics system ensures a quick and safe delivery in the region, within 24 hours of receiving the order. Service parts may be a part of the Service Contract or can be ordered directly from our service department.
The quality of a product is determined according to the set of very different parameters. One of them is a possibility of servicing products within and out of warranty period, as well as the possibility of original spare parts procurement. Authorized service providers have great experience and knowledge necessary to efficiently solve a wide range of problems. Villager service network is constantly expanding and improving, with the aim of satisfying our customers. Villager service providers perform repairs of your machines and procurement of spare parts, so you have everything in one place. For the complete list of service centers, check out the Service network list or find the nearest service in three simple steps with the application below
Villager conducts customized marketing and market access activities as well as a range of programs and activities across the globe, tailored to each key export market and distribution channel.
We continue to leverage our core strengths in innovation, technology and regulatory expertise while capturing cross-divisional synergies in manufacturing, research and sales.
Our products are sold through wholesalers, distributors, chain stores, specialized stores.
Our international distributors provide products to retailers. They work effectively with us, and they understand our strategic objectives and our company culture, and have a close working relationship with their local contacts. Our teams work tirelessly to identify the best products for our customers. They realize their activities on markets through Villager dealer’s concept. Trust in their dealer network is guaranteed by mutual partnership, commitment to excellent service, and care for each customer individually. The dealers are educated and are experts in their field who will best understand requirements and needs for a certain device and thus find the best solution for you. In that way we have provided, among other things, extra control of products’ placement, good merchandise exposure and professional services.
Villager Store™ - concept of stores with high quality combination of products’ lines and brands. Villager Store™ represents a modern interpretation of one turbulent shopping and customer loyalty.
Villager Challenge™ - was started for the purpose of education, presentation and competition for all lovers of Villager machines and tools.
Villager Demo - presentations and demonstrations of Villager products
Advertising - catalogs, leaflets, newspapers, magazines, television commercials, radio advertising, billboards, sports and other sponsorships…